Nowadays locks marketing promotion is based on the malls pattern, so the single way is not good for the development, the conflict between the originator Wu Changjiang and NVC lighting company shows the bad result with this similar marketing operation, does this mean that there are no other better ways to open the market for locks manufacturers? Door locks express that they are born for door, the locks manufacturer can try to take the cooperation with door makers for win-win result? In China, price and sells channel are the core for the manufacturing, the reality makes it hard for factories to develop new products and put emphasis on the research, however, the breaking point is possible! In every field, large enterprises are less, they also have the stable supplier, minor enterprises are the power for economy rising, if locks manufacturers could hold the chance and have the foresight, they could get the bigger chance to develop, the great man Mao Zedong ever used the strategy “take up the villages first for final victory”, we can find out the same method for being successful. The other way to expanding the marketing is uniting with the project, locks factories have the excellent product profit balance and related services, as to the practical level we can negotiate more according the actual condition and the terms, new developing pattern is available. Commerce lies in the “plan”!